Assessing Company Culture for Social Business Transformation [INFOGRAPHIC]

Interestingly enough, as I was working on this article and INFOGRAPHIC, Brian Solis of the Altimeter Group, published his list of trends and predictions for 2014/2015. In it he states, “To expedite More »

Employee Advocacy and the Employee-Brand Relationship Model

This article has been published as a exclusive release for SocialMediaToday. Employees are vital for building and scaling brand relationships. They have the distinction of being trusted ambassadors of the brand because of More »

The Relevance Emergency – Gen X in a Millennial World

First published as a guest post on, September 23, 2013: Last week, I had the pleasure of sitting down with Greg Shove, Founder and CEO of SocialChorus, to discuss social advocacy. However, the More »

Talkwheel: The Future of Social Conversations

Brands have many social channels. Each channel hosts various on-going discussions associated with that brand. Sometimes similar conversations are taking place on two or more channels. For instance, say a brand launched More »

Why Urban Decay Cosmetics is Positioned to Succeed With Social Media

Urban Decay Cosmetics - They’re the hip, edgy, socially conscious, femme fatale in the world of beauty products. Women everywhere love their product line because it offers them choices that they previously didn’t have More »


Episode 009, Social Business Helpline Podcast

SI_SocialBusinessHelpline_Podcast_Icon_180x180In this episode:  Today we welcome Vanessa DiMauro, CEO of Leader Networks. Named by Forbes as a Top 40 Social Marketing Masters Worldwide, we are thrilled to have her on our show! Stay with us as we take a look into Ric Dragon’s crystal ball and discuss the future of social networking. Also, get an inside look at the highlights of the upcoming 2014 Employee Advocacy Summit, hosted by Denise Holt, Chris Boudreaux, and Susan Emerick, and presented with The Social Shake-Up 2014 this September in Atlanta.  

This week’s questions are answered by Liz BullockChuck HesterVanessa DiMauroTed Shelton, and Ric Dragon

You ask! … Industry leaders answer! Call in and be on our podcast with us!

Questions answered:

  • Why is it such a challenge to connect the customer base to the social audience?
  • How can you make your LinkedIn profile stand out attracting the attention it deserves?
  • Instagram stores – how exactly does this work?
  • Forget vanity metrics, what are the metrics that truly matter?
  • What are your thoughts on the future of social networking?

Links mentioned in this episode:

Full list of podcast panelists: Ric DragonMichael Brito, Vanessa DiMauroTed SheltonLiz BullockChuck HesterNatascha Thomson, and Rob Peacock

In today’s ever-changing world of social business and digital transformation, staying up to date with cutting edge technology and best practices is not easy. Here’s your chance to ask industry thought leaders any and all of your burning questions! Get relevant advice from those who know best… Call the Social Business Helpline at (855) 768-3553. Leave a voice mail question to be selected for a future show.

OR click on the tab that says, “Send Voicemail” on the right side of my website,, and record a voicemail message of your question directly using your computer microphone or mobile device!