Assessing Company Culture for Social Business Transformation [INFOGRAPHIC]

Interestingly enough, as I was working on this article and INFOGRAPHIC, Brian Solis of the Altimeter Group, published his list of trends and predictions for 2014/2015. In it he states, “To expedite More »

Employee Advocacy and the Employee-Brand Relationship Model

This article has been published as a exclusive release for SocialMediaToday. Employees are vital for building and scaling brand relationships. They have the distinction of being trusted ambassadors of the brand because of More »

The Relevance Emergency – Gen X in a Millennial World

First published as a guest post on, September 23, 2013: Last week, I had the pleasure of sitting down with Greg Shove, Founder and CEO of SocialChorus, to discuss social advocacy. However, the More »

Talkwheel: The Future of Social Conversations

Brands have many social channels. Each channel hosts various on-going discussions associated with that brand. Sometimes similar conversations are taking place on two or more channels. For instance, say a brand launched More »

Why Urban Decay Cosmetics is Positioned to Succeed With Social Media

Urban Decay Cosmetics - They’re the hip, edgy, socially conscious, femme fatale in the world of beauty products. Women everywhere love their product line because it offers them choices that they previously didn’t have More »


CiQ Podcast – ROI, On Demand Culture, Social Execs & B2B Case Studies

CiQEpisode 011

In this episode: Something new! This time I ask YOU, our listeners, a question. It’s all about the future of work. #NewWayToWork … So, call in your thoughts and opinions, and I will play them on a future show. Today you will hear great perspective on the big one – ROI. You’ll find out what the heck is going on in the world of B2B. Does 2nd screen really make you care more? Also, listen to Michael Brito explain why rather than trying to capitalize on trending content, a better approach is to identify and monitor a specific audience like Millennials or Gen Z. Our final question: What to do about execs that run from social? It’s all here, and more!

This week’s questions are answered by Ric Dragon, Natascha ThomsonMichael Brito, & Liz Bullock

You ask! … Industry leaders answer! Call in and be on our podcast with us! (855) 768-3553

Questions answered:

  • Is 2015 the year of ROI?
  • What are some successful B2B case studies? How are they using social media?
  • In the world of real time marketing in terms of the on-demand culture that we are seeing with Millennials and Gen Z, how do you see the on-demand and 2nd screen playing off of real time marketing?
  • What is the best way to get executive leaders to use social media in a real way?

Links mentioned in this episode:

Full list of podcast panelists: Ric DragonMichael BritoVanessa DiMauroTed SheltonLiz BullockChuck HesterNatascha Thomson, and Rob Peacock

In today’s ever-changing world of social business and digital transformation, staying up to date with cutting edge technology and best practices is not easy. Here’s your chance to ask industry leaders all of your questions! Get relevant advice from those who know best… Call Collaborative IQ Podcast at (855) 768-3553. Leave a voice mail question to be selected for a future show.

OR go to my website,, click on the tab that says, “Send Voicemail” on the right side of  the window, and record a voicemail message of your question directly using your computer microphone or mobile device!

Thanks for joining us!